Youth Off The Streets is launching its innovative #laceitup campaign to raise funds and awareness for the 44,000 young homeless people in Australia.
The campaign encourages participants to swap their shoe laces for the $5.00 limited edition #laceitup blue laces during Homeless Prevention Week in August. Taking a ‘shoe selfie’ and sharing it via social media –with the hashtag #laceitup –to drive fundraising efforts and raise awareness for youth homelessness.
Taking your shoes off at night and putting them on again in the morning is a simple everyday action, but for young homeless people this moment does not exist and the #laceitup campaign highlights this. Father Chris Riley, CEO and Founder of Youth Off The Streets says it is important to draw attention to homeless youth through everyday activities that most of us take for granted.
“We’re asking that people swap out their laces during Homeless Prevention Week – the first week of August – so that it doesn’t pass by unnoticed like it does for the rest of the year. Realising that such a small action is taken for granted is a truly eye opening experience.,” said Father Chris Riley, CEO and Founder of Youth Off The Streets. “#laceitup is not just a message, it’s a connection that lasts and commitment that counts,” he says.
Youth Off The Streets is encouraging community groups and schools to get involved with the campaign, sharing the laces and facilitating discussions about the issue of young homeless people.
The limited edition blue laces are just $5.00 a pair and can be purchased online at www.laceitup.com.au or within participating schools and workplaces throughout June, July and August.
To get involved with Youth Off The Streets’ #laceitup campaign, visit www.laceitup.com.au
For more information about Youth Off The Streets and its work with young homeless people, visit www.youthoffthestreets.com.au.