#laceitup has taken out the coveted Grand Prix at the 2015 Media Federation Awards. Our campaign beat Coke’s #colouryoursummer campaign. A huge achievement. We’d like to thank Mark and John from Mindshare for all their hard work and creativity in order to bring the campaign to life.
There is an amazing video to watch if you click through to the article. We’re looking forward to making #laceitup bigger and better each year.
And don’t forget, all of this couldn’t have happened unless we had the fans and support behind the campaign. Thank you to all who purchased laces, shared posts and raised awareness for homeless young people during #laceitup.