All it takes is 60 seconds… to #laceitup for homeless youth

Youth Off The Streets launched its innovative #laceitup campaign this week to raise funds and awareness to help the 47,000 homeless young people in Australia in the lead up to Homeless Person’s Week on August 3 – 9. Swap your ordinary shoe laces for the $5.00 limited edition #laceitup blue laces, take a creative photo and share it across social media platforms to broaden the awareness of youth homelessness.

Taking your shoes off at night and putting them on again in the morning is a simple everyday action, but for young homeless people this moment does not exist and the #laceitup campaign highlights this.

“Our hope is to show the small moments many of us take for granted like tying our shoes to demonstrate how little actions can greatly impact others. I guarantee that once you’re aware, tying your shoes in the morning becomes something truly special,” said Father Chris Riley, CEO and Founder of Youth Off The Streets.

“#laceitup is not just a message, it’s a connection that lasts and commitment that counts,” he said.

Almost 50,000 young homeless people around Australia sleep with their shoes tied tightly every night just to keep warm and ready to run from harm. This is an alarming number that has had an effect on many high profile celebrities who have now pledged their support for the campaign.

High profile celebrities such as Anna Heinrich, Ada Nicodemou, Matt Little, 2014’s Cleo Bachelor of the Year 2014 Thien Nguyen and Fox Sports Presenter Brittany Bloomer along with an array of Channel 10 TV presenters have already posted images across social media with many more to come over the campaign period.

Youth Off The Streets is encouraging workplaces, community groups and schools to get involved with the campaign, sharing the laces and facilitating discussions about the issue of young homeless people.

The limited edition blue laces are just $5.00 a pair and can be purchased online at www.laceitup.com.au or within participating schools and workplaces throughout June, July and August.

To get involved with Youth Off The Streets’ #laceitup campaign, visit www.laceitup.com.au. For more information about Youth Off The Streets and its work with young homeless people, visit www.youthoffthestreets.com.au.

 

Father Riley is available for interview.

For any media requests, please contact:

Youth Off The Streets:

Daniel O’Keeffe

Email: DanielO@youthoffthestreets.com.au

Phone: 02 9330 3543 / 0418 271 580

Youth Off The Streets Mission:

Helping young people to discover greatness within, by engaging, supporting and

providing opportunities to encourage and facilitate positive life choices.

About Youth Off The Streets:

Youth Off The Streets is a community organisation working for young people who are homeless, drug dependent and recovering from abuse. We support these young people as they work to turn their lives around and overcome immense personal traumas such as neglect and physical, psychological and emotional abuse.

Since opening in 1991, Youth Off The Streets has grown from a single food van delivering meals to young homeless people on the streets of Kings Cross to a major youth specific agency providing a wide range of services offering a full continuum of care.

It is our goal that these young people will leave our care drug free, with a high school education, living skills and a full or part time job in hand.

-ENDS-

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